"Since I do not manage any more my in-house neswletter and that I use the service turn-key offered by Naos Technologies, I saved a considerable time (between 50% and 75%), I do not occupy myself more that contents, not form, not of the sendings, not of the recoveries on incidents, not of the management of the lists and I offer to my subscribers a service of professional quality. Henceforth, I can systematize my sendings and pass to internationalization to inform the unit of our customers and prospective customer in a simple, effective and regular way. Indeed, the reactivity of the team of Naos Technologies gives me all the flexibility necessary to the immediate diffusion of information."
Jean-Claude Bellando,
Director for Product Marketing
Versant

 

The permanent actualization of the files is not any more that one bad memory "Tally Génicom is a company specialized in the sale of printers. They chose NAOS Technologies for their campaigns of malls. "Our campaigns of email marketing have for main goal to make known to us, to go visible. We bought bases customers and continue to do it. Today, we send approximately 40 000 malls three to four times per month (against 40 000 per month, last year). Those - Ci are addressed either to our retailers, or with the final customer. ENEWS™ solution allows us to inform in a simple and accessible way. We record little desinscription, we deduce from it that, for the moment, we are relevant." explain Florence Pignot, marketing manager. Indeed, the sending of malls is of a childish simplicity. It is enough to charge of the text and the images on a page HTML and to send. No need to utilize other people receiving benefits. The person in charge of marketing works in all autonomy. The management of the files (in particular desinscriptions) is carried out in an automatic way, the permanent actualization of the files is not any more but one bad memory. If it were necessary to peel the time devoted to a campaign of emailing, the following proportions would be highlighted: 80 % of time for the creation of the email in itself, 10 to 15 % for the qualification of the files and finally, hardly 5 % of time for the sending. As for the follow-up, the tool of alignment of Naos is powerful. It makes it possible to go to see which opened the malls, which clicked on what and who clicked on which bonds "That enables us to immediately know the centers of interest of the customers. For example, at the time of the last campaign, we could locate those which had clicked on the card produced relative to our last laser printer color. It acts of capital information which we do not fail to exploit. Indeed, we can, for example, to re-use these addresses for more targeted messages "concludes it marketing manager .

Borland, a campaign of e-mailing per week intended for the final customer. Borland is a company specialized in the edition of software. Whereas there is a corporate tool of emailing , the French subsidiary company chose technology ENEWS™ for its campaigns of malls. Last campaign in date: that around Together, a tool of modeling which beat a record of clicks "what I appreciate above all, it is the ease of use of ENEWS™. Once the user trained with the tool, we became completely autonomous on our platform. We do not need external assistance "explains Cécile Varnier, Marketing Manager for Borland France Thanks to its function traceability, it marketing manager can follow the way followed by each target and know which clicked on what. The analysis of the results obtained makes it possible to refine the campaigns by sending more adapted messages and by segmenting the targets more. To build a campaign is a relatively fast operation: drafting of the text, put on page and validation take approximately three or four days. The sending can be carried out in the hour which follows the validation. Is that only one simple formality the more so as the management of the files is very reduced with the last version of ENEWS™ : " The management of the withdrawals of subscription is completely transparent, which, for us represents a great comfort. As an international company, we also have a tool corporate but it is much heavier of use. What enables us to appreciate of as much the agility of ours "concludes Cécile Varnier

1ere sale of monthly magazine of France, Family Dossier is a magazine format pocket diffused by subscription with 1.300.000 specimens. Its articles answer the questions that the family can is posed on 5 great concerns of the everyday life: employment, health, the family, money and housing. Version Internet http://www.dossierfamilial.com takes again these information articles practise and confirms, with 3 million pages seen per month, its success paper. To develop its traffic Web and to market its subscriptions, Ignacio Morals, the editor of Family File, uses ENEWS™ solution of Naos Technologies. ENEWS™ makes it possible to send by mall, twice per month, a bulletin of about thirty articles to some 30.000 subscribed with its neswletter "This solution appeared to us more in phase with our site which is of average importance. It is moreover extremely simple of use and makes it possible to make a mass mailing of emails on a list without being a professional of the Web. One can create all the types of mailing list which one wishes people subscribe and stops subscribing itself in a click. And with the system of the embarked image, the images of the letter are stored in way independent on the waiters of ENEWS™. They are thus visible even except connection without for that in part to have joined them in the email. Another very useful function: the reporting or follow-up of the sendings. That makes it possible to enrich the contents by the site grace, for example, with the data such as the articles most consulted on a neswletter. ENEWS™ is the product which plait us, which suits us and which answers our waiting "concludes the leader.